How Customizable is Shopify?
In my previous post, I talked about how customizable is Shopify and its role in helping ecommerce merchants manage their online businesses. The ability to quickly and easily customise a website through the use of its theme editor makes it easy for webmasters to make the most out of their websites. Once you have created your Shopify store and your website, you can immediately start using your ecommerce solutions and start increasing your sales. But, how customizable is Shopify?
Customization doesn’t end with the look and feel of your site. At the core of this feature-set of Shopify is its theme customization. The theme customization allows you to quickly and easily customise your site to best suit your business needs and preferences. There are several different options that are available when it comes to theme customization. Here is a quick rundown of the different features available through Shopify’s theme customization:
Shopping Cart: Like many ecommerce platforms, Shopify has an inbuilt shopping cart mechanism which is one of the main reasons for its universal appeal. If you want to be able to fully customise your store and make it more appealing to your customers, you should definitely take advantage of the inbuilt shopping cart. Through the use of its flexible cart component, you will be able to fully customise the appearance of your site as well as the functionality. And, with the help of its flexible theme customization, you will also be able to fully customise the appearance and functionality of all the other elements of your site including the product reviews, product images and product descriptions.
Themes Engine: If you want your online store looks to be as attractive as it can be, you should consider the Shopify themes engine. This is arguably one of the most powerful tools that can be used to make changes on the entire look of the store. The themes engine allows you to make changes on the website design, colours, logo and even the text content. This means that you can completely change the look of your website by just using one of the many Shopify themes.
Installing Apps: Another great way on how customizable is Shopify is through the use of apps. There are a number of different apps that can be used to create different types of displays depending on the requirements of your business. For instance, if you are only selling small appliances, you can easily install an app which displays an appliance list on your screens. Similarly, if you run a shoe store, you can easily display the inventory of shoes from various brands, sizes and colours. However, before you can install these apps, you need to take some basic steps which include the installation of the latest version of the Shopify themes as well as updating your current theme.
Themes Coding: Since many Shopify themes come with beautiful visual designs, many online marketers tend to opt for the coding option. However, this does not mean that you can fully customize your website’s layout and design with the help of codes. Some people make the mistake of copying and pasting the HTML codes from their previous websites onto their new store owner’s site. Though it can be done, it is very risky and you might end up deleting all your previous work when switching to a new Shopify theme. Instead, opt for a Shopify theme which allows you to customize your site in-depth, instead of just copying and pasting the existing code.
There are other factors that you need to consider when deciding how customizable is Shopify. For example, there are some themes which allow you to change the number of discount cards you have in your shopping cart. This functionality is not included in all the themes, so it becomes necessary for you to go in for Shopify themes that provide this option. Also, make sure that the features provided by the app are fully customizable. This means that you can alter the options so that you can get more out of the app. From discounts to add-ons, all these options are customizable.
The final factor that we are going to discuss in this article is customer experiences. A customized experience is what keeps customers coming back to an ecommerce platform such as Shopify. When looking for a platform to host your online business, you have to make sure that it has great customer experiences because this is what will keep your customers coming back. The key to a great and fully customizable ecommerce store is providing an easy to use shopping and browsing experience along with the best shopping cart options. With great customer experiences, you will be able to gain a competitive advantage over your competitors. So, if you are wondering how customizable is Shopify, make sure you look for the above tips and tricks before investing your money with any ecommerce business.