How to Drive Traffic to Shopify
How to drive more traffic to Shopify is the question most of the online marketers have in mind these days. More people are venturing into e-commerce and online shopping these days, and more people are finding ways to make that happen. What’s great about this setup is that it actually makes things easier for the owner of the stores – the retailer. All you need to do is find out how to drive more people to your website, and you can have an online store of your own – selling the things you’ve got.
The first step towards answering the question – how to drive more people to your Shopify store – is to build an attractive and user-friendly website for your online store. One of the easiest and quickest ways to do so is through the use of a Store Builder for Shopify. A Store Builder for Shopify is a page in your website that contains a drop-down list of all the pages of your website. When you click on one of those pages – usually the Shopify main page – it will open up your Store Builder for Shopify. You can use a drag-and-drop interface to organize the sections of your site, adding modules as you go along. However, some people prefer to have a layout more organized than that, with links going from page to page and with a navigation bar for easy access.
Another way to drive more people to your store is to add an opt-in area to your website. An opt-in area is simply an area where people input their email addresses so that they can be informed of new updates and specials on your store or on other items of interest. With the introduction of mobile devices, people are opting for opt-in options that require them to enter a cell phone number before giving away any details. If you’re going to include an opt-in area, then you may as well include a form where people can give you their email address, so that you can send out special offers in their inbox.
A way to drive traffic to your website is to advertise on social media sites. Twitter, Facebook and LinkedIn are just a few examples. Place your banner on these pages and link back to your Shopify store. This will increase the amount of hits to your website – but only if people use the social networking tools that you’ve chosen. If you use the ones that don’t work, then you won’t be able to get any traction at all.
The final way to drive traffic to your website is by writing articles and submitting them to article directories. Write about a specific problem that customers in your target market face and write about solutions to those problems. Then, place a link to your website at the end of your article. Make sure that you write informative articles with relevant keywords. This is one of the easiest ways to get started with SEO – but you have to be careful that you don’t spam the directories or the search engines with this method.
One more way to get a surge of traffic to your website is to use social media marketing. There are plenty of social media sites on the internet, so you shouldn’t have any problem finding some to promote your Shopify store. Like Facebook and Twitter, they’re free and you can upload videos and images to share. With more people visiting your site through social media, the better.
Hopefully from now on you’ll understand why using SEO is so important when it comes to how to drive traffic to your website. But you also need to remember that it’s not enough to have SEO. You also have to promote your website. The only way you’ll be able to do that effectively is to optimize your content, your website design, your social media presence and your social marketing. This is why it’s so important to work with experts who know how to optimize everything for search engines.
So if you want to know how to drive traffic to Shopify, you just need to know which strategies to implement. Keep in mind that if you want to rank well on the search engines, then you should be taking advantage of every strategy available. Optimizing your website for keywords and then making use of PPC marketing is the best way to boost your ranking on the search engines. PPC marketing is the most common way of boosting your website traffic as well as your profitability. Just remember that you can always use the SEO techniques as well, but you need to make sure that you’re using them correctly to not ruin your rankings.