Pinterest is one of the most popular social media platforms. To ensure the online success of your Pinners, Pinterest recently launched Pinterest Academy to help get newbies up and running in no time. Also referred to as PPI, Pinterest’s academy program helps newbies understand the basics of marketing on the platform before going it all out with paid campaigns and ad copies. Here are some of the benefits you can gain from using Pinterest’s academy:
To get started, sign up for a Pinterest business account. Once you’ve done that, go through the sign up process. Upon signing up, you’ll receive an email containing a download link. Navigate to that download link and then double click on it to open the program. If you wish, there are also icons located on your account home page that will guide you through the different modules on the Pinterest Academy: Marketing Fundamentals, Trends and Advertising, Social Media, and Hubpages.
Using the Pinterest Academy is a great way to receive training and guidance to help with building up your profile, identity, and business identity on the platform. This is especially helpful for novice internet marketers and small business owners who may not have access to extensive marketing resources on the platform. Additionally, these educational courses teach users how to better utilize existing social media marketing tools such as the ability to write captivating ads and use a variety of graphics to attract attention to your listings. You’ll also learn how to build a community around your listings to promote your pins and drive traffic back to your site. In the learning modules, Pinterest mentors provide educational references, such as Pinterest marketing gurus Tiffany Taylor and Jennifer DiCarlo, as well as highly effective advertising strategies, such as creating an AdSense campaign.
The Pinterest courses offered by the Pinterest Academy are designed to be flexible and engaging. They are specifically designed to teach users how to best market their pins in order to generate the most results, as well as the importance of having an attractive layout and choosing the right kinds of content to feature on your profile. In the Pinterest Marketing Fundamentals course, which lasts roughly eight weeks, students learn about topics such as demographics, search engine optimization, search engine marketing, Google analytics, social media optimization, image and video sharing, and bookmarking.
In the Pinterest Marketing Fundamentals module, the curriculum is divided into two primary lessons, which focus on creating unique and enticing content and using SEO effectively to get high rankings. In order to maximize your profits, the mentors in the Pinterest Academy encourage marketers to take advantage of the full potential of Google’s offering of AdSense. Google AdSense allows online entrepreneurs to display relevant ads on a user’s pins, which can then generate revenue for them through each click. As part of this training, the Pinterest Academy provides a number of highly effective ad techniques and professional tips, such as how to choose an ideal ad template, what to include in a good ad and how to optimize its appearance so that it is immediately visible to Pinterest users, as well as other users in the network.
Pinterest Marketing Fundamentals courses help you understand why using the Pinterest platform is so lucrative, as well as how easy it is to set up your own store, manage promotions, and attract the attention of users. The Pinterest Academy also offers a series of in-depth blog tutorials and other helpful tips to help you effectively manage your account. The Pinterest Marketing Fundamentals course covers how to effectively plan and launch a campaign, as well as how to fully track its effectiveness. With the wealth of information detailed within the course, entrepreneurs can find and follow a number of effective strategies. You can also use the Pinterest Academy’s advanced analytics software to determine which advertisements are attracting the most interest.
When it comes to creativity, the Pinterest Academy makes sure to provide inspiration throughout the various modules. In one lesson, students are encouraged to create a game that uses real products from their own kitchens or bathroom cabinets. This encourages participants to think outside the box when it comes to promoting their business on Pinterest, as well as other social media channels. A second module focuses on identifying the best images to feature on a Pinterest business page, as well as what images inspire consumers to take a specific action. These lessons offer real-world examples that can help businesses set the proper tone and mindset when tackling marketing on the social platform.
Within the Pinterest Academy, you can learn how to tap into the massive community of sinners in order to promote your business and gain access to useful advice, tips, and tricks. If you have been looking for an innovative, affordable way to increase traffic to your website, then Pinterest may be the answer. If not, then perhaps you should consider taking advantage of Pinterest’s marketing potential.